The Mix is Closing?

Samantha Henze

The Mix on the Alameda is closing, a devastating loss to the world of frozen desserts.

Samantha Henze
October 10, 2012

The Mix, a frozen yogurt treatery on the Alameda, will be closing on October 19th at 10 PM. Voted “Best Frozen Yogurt/Ice Cream” in 2010 and 2011, and ranked number one in Nicky Hug’s recent frozen yogurt review, the Mix will be largely missed.

The Mix was created and operated by a strong co-manager partnership of Susannah Albright and Jamie Schein, with the goal of creating an inviting hangout spot in West Menlo. Given the cohesiveness of the partnership, Albright’s recent move to Florida presented challenge for Schein to operate the shop as a sole-proprietor.

“We divided responsibilities between the two of us with Mrs. Albright responsible for our finances and inventory, and me responsible for marketing and staffing the shop,” Schein explained, “and we both know that this type of partnership is hard to duplicate.”

The managers were approached with a business offer that they were pleased with, and decided to accept the proposal, rather than beginning the hunt for a new partner to fill in Albright’s spot.

Unfortunately for us froyo-fanatics, Schein does not plan on opening another retail shop similar to the Mix. She instead plans to continue serving her community in other ways, which was the primary objective of creating the Mix.

On the 19th, the final day of business for the Mix, there will be a special offer to buy a medium yogurt, which will come in a commemorative Mix mug, but until then, the business will operate as usual.

In the final days of business, Schein and Albright want the public to know how grateful they are for their support, especially to the 26 M-A students who have served as employees along the way.

“I have loved my time working at the Mix, and now I think I need to go on the job hunt! Everyone who is working here is scrambling to find new jobs,” explains M-A senior Olivia Solomon, a current employee.

The company that will replace the Mix is yet to be revealed, but one can be sure that the treatery will never be completely forgotten. As for those of you Mix loyalists, go buy yogurt in the next nine days while you still can!

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Comments

5 Responses to “The Mix is Closing?”

  1. Katie Gaherty on October 10th, 2012 11:06 pm

    I used to love stopping by to grab a yummy treat, whether it be yogurt or delicious pastries, after school and dinner. It’s sad to see a fantastic treatery come to an end, but I understand the need to do so. I wish Jaimie great luck in her future efforts to serve the community with her talent!

  2. greid on October 11th, 2012 5:28 pm

    Ah! How sad that one of the greatest (out of the numerous) frozen yogurt stores in our area is going out of business. I loved their unique approach to fro-yo: mix-ins!

  3. David Schmitt on October 12th, 2012 8:46 pm

    While there are a number of frozen yogurt shops in the Menlo Park-Palo Alto area, I am surprised to see that of all of them, The Mix is first to go. (it seems fairly busy whenever I pass it) I wonder what will take its place in that little strip mall

    Hannah Reply:

    I agree! Out of all of the mediocre fro-yo shops in the area The Mix seemed the most popular to me. It certainly was my favorite, at least! Interesting to take a look at the reasons backing this shocking decision.

  4. Ryan on October 16th, 2012 6:07 pm

    It’s a bummer that the Mix is closing! It was really a great neighborhood hangout, though I’m sure customers will just snack at the other local frozen yogurt shops. Regardless, the Mix will be missed! (especially in the neighborhood surrounding the Alameda)